Digital Marketing

There has been a lot of buzz around digital marketing but did you know that the field is estimated to grow by $160 billion by 2025? This is according to a study by Goldman Sachs with regard to the Indian digital marketing arena. Hence, if you are thinking about pursuing a career in Digital Marketing, now is the time to take action!

Kickstart your future in digital marketing with the Your First Job digital marketing course. This course aims to equip students with the requisite knowledge and skills to pursue a successful career in digital marketing.

Digital Marketing Online Course Outline

This course covers a wide range of topics and concepts that will help you become a knowledgeable and competent digital marketer. The first lessons in this course teach you how to create a web presence and use Google Analytics tools to create a successful digital marketing campaign. 

It moves on to cover the concepts of SEO and digital advertising with Google Ads. You receive in-depth knowledge about various forms of social media marketing and tactics for effective email marketing. Lastly, this course offers an additional Google Ads Search Certification to add an edge to your resume when you apply for jobs

Quick Syllabus Overview

1. Building Web Presence

The digital marketing training begins by familiarizing you with web presence and different ways to build a web presence for a digital marketing campaign. It also introduces you to Google Analytics tools, other web analytics, and Digital Marketing Tools

2. Search Engine Optimization

In this section, all the important types of SEO are discussed, along with keyword research, on-page SEO, off-page SEO, local SEO, mobile SEO, app Store optimization, and other important tools for SEO.

3. Digital Advertising with Google Ads

After understanding the types of SEO, this section covers digital advertising fundamentals, including SEO concepts, Google Ads, search advertising, display advertising, video advertising, shopping advertising, remarketing ads, and A/B Testing.

4. Google Ads Search Certification

This part of the online training provides a comprehensive understanding of Google Ads Search Certification, imparting advanced knowledge in Google Ads search aspects.

5. Social Media Marketing

This section offers an in-depth guide to social media marketing, including organic and paid strategies (Facebook, Twitter, Instagram, YouTube, and LinkedIn), online reputation management, and strategy building.

6. Email Marketing

In this section, you will learn all about email marketing It will cover important concepts, like developing email lists and email content, creating an email campaign, and improving email deliverability.

Digital Marketing Certificate Course -  Career Prospects

Both new graduates and seasoned professionals have a wide range of career options available after completing this digital marketing course and receiving a certificate. They can look for employment as:

• Digital Marketing Trainee
• Digital Marketing Executive
• Digital Marketing Analyst
• SEO Executive
• Content Marketer
• Content Writer

Why Should You Enroll in Your First Job’s Digital Marketing Course?

Pursuing a digital marketing training course from Your First Job can open up many new opportunities for professional growth. Here are some of the key reasons why you should consider enrolling in an online course from Your First Job:

• Industry-Recognized Course: With over 100,000 companies hiring on Your First Job, the Your First Job Training Certificate is a trusted name sought by brands.
• Certification by the Government: The course offered by Your First Job is a government-approved certificate course from NSDC (National Skill Development Corporation) & Skill India.
• Placement Assistance: Your First Job will assist you with crafting your resume, writing a cover letter,prepare for Digital marketing jobs, and finding and applying to suitable internships and jobs.
• Beginner-Friendly: This course is suitable for beginners as it does not require any prior knowledge of digital marketing.
• Language Preference in Learning: This course is available in English as well as in Hindi.
• Lifetime Access: After finishing the course in 8 weeks, you will have lifetime access to the lectures and be able to download them at any time.